BBC STUDIOS / SHOWCASE 2024

CLIENT: BBC STUDIOS
MOTION DESIGN: MATT OSBORNE

A VERTICAL SCREEN DESIGNED TO ANCHOR THE EVENT SPACE

BBC Studios Showcase 2024 brought international partners and buyers to London for the company’s flagship industry event. At the centre of the venue stood a tall vertical screen designed to introduce the space and establish the visual tone of the evening.

The motion content translated the BBC Studios brand into a large-scale screen experience that welcomed guests, carried ambient brand moments across the event, and later transitioned into more energetic visuals for the closing DJ set.

THE OUTCOME

A VISUAL ANCHOR FOR THE BBC STUDIOS SHOWCASE 2024

  • Screen used throughout the full event programme

  • Welcome content introduced guests to the space

  • Motion environment transitioned into DJ-led finale

The screen acted as a central visual element within the venue and helped establish the tone of the event from arrival through to the closing moments.

EXECUTION HIGHLIGHTS

  • Motion pacing reduced for large architectural screen scale

  • Vertical compositions designed specifically for 9:16 display

  • Brand circles expanded into large spatial graphic forms

  • Ambient loops designed for extended event playback

  • Abstract motion sequences created for DJ environment

THE CHALLENGE

DESIGNING MOTION FOR A SCREEN THAT DOMINATED THE SPACE

Translating brand identity into architectural-scale animation

The vertical screen was a highly visible feature within the venue. Content needed to support the energy of the event while remaining legible from across the space.

  • Translating BBC Studios visual language into ambient motion

  • Designing specifically for tall 9:16 architectural display

  • Maintaining legibility across large viewing distances

  • Supporting both welcome messaging and atmospheric visuals

  • Transitioning tone from reception to DJ environment

Animation that works on a monitor can become overwhelming at large physical scale. Movement needed to slow considerably so the screen felt integrated into the environment.

THE APPROACH

BUILDING A MOTION SYSTEM THAT COULD EVOLVE ACROSS THE EVENING

A modular animation structure supporting different event moments.

Rather than designing a single sequence, the content was developed as a flexible system that could shift with the event timeline.

  • Modular animation loops built from BBC Studios brand elements

  • Large circular motifs used as spatial visual anchors

  • Slow pacing designed for architectural viewing distance

  • Messaging states embedded within ambient visual loops

  • Abstract sequences developed for the DJ segment

This modular structure allowed the screen to change character throughout the event while maintaining a consistent visual language.